Laura Ashley is one of Britain's most iconic and best-loved heritage brands, renowned for its signature floral prints and timeless aesthetic. Following the brand's exciting return to fine fragrance in 2026, Precious Brands was appointed to bring the new Laura Ashley Parfum Collection to life — from the very first design decisions through to final photography.

Working across every stage of the creative process, we designed the bottle and carton packaging, developed the brand identity for the fragrance line, and delivered the full suite of campaign, lifestyle and product photography — from art direction and production through to shoot and retouch.