A pink spray bottle labeled 'Hair Growth Activation Leave-In Treatment' positioned on a pink platform against a minimalist background with pink and white surfaces.

Lee Stafford

Lee Stafford launched in Boots in the UK in 2001. Known as the ‘pink brand’, the brand’s stand-out design instantly got attention. They are committed to creating high-quality, performance driven products.

When they rebranded all of their products and web presence, they approached us to create a new photographic visual identity. From booking the models, art direction, proposing moodboards and retouching and cropping and preparing images for social media, we collaborated to define the eponymous brand’s new launches.

✦ Art Direction
✦ Shoot PLanning
✦ Photography
✦ REtouch
✦ REtouch managmenT

A woman with blonde hair in a purple camisole holds a purple jar labeled 'BLEach Blondes' and smiles while looking at the product against a light purple background.
A woman with long, curly red hair using a pink hairbrush.
A woman with red curly hair wearing a black suit with a white lapel, sitting against a pink background, looking to the side with her hand on her hip.
Three women with different hair colors and textures standing together against a pink background, smiling, and holding pink hairbrushes.
A woman with long, wavy blonde hair and wearing a light purple top is holding a purple bottle of bleach blonde shampoo close to her face. She is smiling slightly and looking into the camera, with a soft shadow cast behind her on a plain light background.
Profile of a young Asian woman with long black hair wearing a white sleeveless top against a gray background.
A young woman with long black hair in a high ponytail, wearing a white sleeveless top and bright pink lipstick, posing against a plain gray background.