When US-based vitamin-enhanced drink ROAR Organic set out to revamp its packaging system, they approached Precious Brands to create a bold, eye-catching new direction for their range of drinks and vitamin powders. ROAR's mission is to make wellness convenient, effortless and fun — our bottle and pattern designs were built to reflect that mission.

As ROAR has grown, we've continued to design new flavour patterns and develop Point of Sale and promotional materials to match. Our work with the team has since expanded to include content production used across ROAR's marketing and retail channels. With its refreshed packaging, ROAR has expanded rapidly into supermarkets across the US and Canada.