Maluma is the stage name of Colombian singer Juan Luis Londoño Arias. His soft, romantic voice combined with modern Latin beats has propelled him to international superstardom. We worked with the superstar to launch his first fragrance range, Royalty by Maluma, with The King and Queen Collection.

Made for men and women who want to leave a lasting impression, Royalty by Maluma is a modern, luxury fragrance brand that transforms everyday routines into royal experiences. We originated every aspect of the brand from the ground up, including brand strategy, logo design, bottle and packaging design, photography, and the brand's social media channels.