Our challenge was to translate the band’s rebellious legacy into a standout fragrance brand. The result? A witty, aspirational identity and high-quality unisex range that inspires fans to Wear It Loud. The brand design balances subversion with simplicity; unapologetic, modern and authentic. Each fine fragrance channels a different facet of the Stones’ legacy, from the edible allure of Sticky Fingers to the woody seduction of Satisfaction.

We led the full campaign strategy, from packaging and identity to production, photography, and digital, culminating in an exciting launch at the iconic Carnaby Street store.